The service provides online tools for creating and sending blast email newsletters as part of promotion campaigns and other group communication functions. In addition to creating and editing text and image content, it provides display templating capabilities and tools for personalizing message delivery for specific recipients. It also provides access to delivery and readership statistics.
API methods support uploading and formatting content, then sending emails to addresses from a list. Recipient list management functions include adding, updating, and deletion addresses as well as managing opt-out requests. Reporting methods allow retrieval of statistics for bounces due to bad addresses or other delivery problems and click rates for links within delivered message content.