bit.ly allows users to shorten, share, and track links (URLs). Reducing the URL length makes sharing easier. bit.ly can be accessed through their website, bookmarklets and this open API. bit.ly is also integrated into several popular third-party tools such as Tweetdeck and is used extensively on services like Twitter. Unique user-level and aggregate links can be created and let users view complete, real-time traffic and referrer data, as well as location and metadata.
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This how-to is a walkthrough on implementing the Ruby wrapper for the Bit.ly API. Written by Nasir Jamal, the tutorial gives step by step instructions on installation, authorizing client classes, how to shorten URLs, and more, all using "url_shortener," a Bit.ly Ruby gem that is open source on GitHub.