Bullseye Lead Manager allows companies/manufacturers who sell products through a geographically dispersed distribution network to capture leads on a website and route them to a local dealer. When a lead fills out a form, Bullseye will send an email to a dealer with the lead information, or the dealer can login to retrieve the lead information. A dealer can mark the dealer as followed up. A manufacturer is able to login and check the status of leads submitted to all dealers. The Bullseye API enables a developer to create a form which interfaces with their website and Bullseye. The dealer routing rules need to be configured first within the application in order to begin testing (contact Electric Vine for details).