The service provides telephone call tracking for marketing and promotional campaigns. It associates a phone number with each campaign and routes any call properly while linking the caller to the campaign distribution list so a representative receives full information about that person while handling the call. Call logs also help with campaign performance analysis and measurement of ROI for marketing expenditures.
API methods support linking incoming phone calls to marketing campaigns that initiated them and individual callers. Methods return customer information and other data related to the call and the campaign to guide representatives in interacting with the caller. Reporting functions support retrieval of call logs and related data for measuring campaign effectiveness.