The service provides support for sales efforts and customer interactions involved in selling products. It is implemented as a Software as a Service (SaaS) platform to be integrated within e-commerce and other selling applications. It builds a searchable repository of product information for customer access and reference by sales staff, with tracking of customer behavior and success analytics to adjust product offerings to customer preferences.
API methods support parsing of product records to develop a searchable catalog for customer access. Methods support tracking of customer interactions with promotional information and provide analysis and reporting of product popularity and profitability to guide merchandising decisions.