The Demandbase API recognizes a browser's IP address and then connects it to the business office kept in the company's database that contains a list of client names and locations. The API increases conversion rates by customizing messages, measuring responses, and reducing the number of questions in Web forms.
Real-Time ID Service works without cookies or personally identifiable identification (PII), instead mapping the IP address to a business office location through the API.
The API utilizes XML protocol and JSON data format.
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