The service provides for management of blast email and newsletter communications with customers and other recipients. It provides for management of a subscriber base and address book as well as managing message content and display templates, with tracking of deliveries, click traffic, and opt-in/opt-out selections. Bulk SMS text messaging also is supported.
API methods support creating messages and scheduling them for delivery to existing and updated address lists. Methods also support interaction between the service and back-end systems like customer relationship management (CRM) and similar databases. This integrates personalized messaging with customer records and similar repositories of contact information.