The service provides multi-channel marketing campaign management, with automated messaging coordinated across channels. Combines control of email, SMS, social media, and web messaging for integrated promotional campaigns and customer interactions. An open platform architecture allows integration with external systems at multiple points for customized implementations.
API methods support coordinated message distribution via email, SMS, and other channels. Methods also give access to contact management functions -- creation, updating, and deletion -- and grouping individual contacts into communication lists.