EmoVu specializes in creating emotionally intelligent tools that can perceive the emotions of people by analyzing micro expressions using webcams. Supporting standard video, image, as well as image sequence formats, this emotive predictive analysis can help determine a user's opinion on the content they are viewing in real time. This allows developers to smartly tailor content to highly niched demographics, using data acquired on age, gender, mood, and more to affect content either before or after the content debuts, ideally helping to boost ROI for lean campaigns. This API uses GPU capability for increased processing power, returning nearly 20 unique metrics per user.