The service provides messaging via SMS text and email, both for individual contacts and mass promotional campaigns. It integrates contacts with customers and clients, either as part of blast messaging campaigns or as individual alerts triggered by transactions or other events. It emphasizes contacts and ongoing interactions via mobile device to promote customer loyalty such as appointment reminders, service alerts, coupons, and other communications.
API methods support creating and scheduling communications, including messaging mode (SMS or email), recipient contact information, message body, and delivery timing. Methods also accept and route replies, including unsubscribe requests. Reporting functions provide updates on delivery success rates and other service metrics.