From their site: The free Google AdWords API service lets developers engineer computer programs that interact directly with the AdWords server. With the applications created, advertisers and third parties can more efficiently - and creatively - manage their large AdWords accounts and campaigns. What can you do with the AdWords API? This all depends on your programming genius and clients advertising needs. Some possibilities might include: Generating automatic keyword, ad text, URL, and custom reports Integrating AdWords data with databases, such as inventory systems
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