You are here

Google Tag Manager API

Using Google Tag Manager, developers can conveniently manage tags on their website. Using and tracking JavaScript tags can increase market optimization. Using the Google Tag Manager rather than editing site code, AdWords, Google Analytics, Floodlight and non-Google tags can be added and updated from an easy user interface. This process frees web developers dependence on a webmaster, reduces errors, and allows one to quickly deploy tags on their site.