HIP Digital is an online marketer specializing in digital content promotions. HIP Digital licenses content and then delivers solutions that integrate the content into various promotions. These promotions include loyalty programs, sweepstakes, and customer retention plans. The Digital Media Engine (DME) API gives users access to HIP Digital's catalog of content for use in their own websites. Functionality includes full catalog search and browse, access to playlists, secure downloads, recommendations and more. Public documentation is not available.