The IBM Watson Personality Insights API is designed to help discover peoples' personality characteristics, needs, and values in order to guide end users to highly personalized interactions. The personality characteristics output by the service include the Big 5, Values, and Needs. Personality Insight can be used to measure a brand's personality, help with market segmentation, individualize marketing campaigns, and help recruiters match candidates to companies or universities. Personality Insights can work with as little as 3500 words of text.
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