The service provides for consistent and trackable contacts with customers and other stakeholders via a hosted contact center. The center allows interactions via phone calls and other methods, either individually or as part of direct-contact marketing campaigns. It allows for tracking of calls and other contacts by customer and campaign to ensure appropriate coverage and follow-up based on the results of contacts.
API methods support creating, updating, and deleting contacts, including phone and address information. Methods also support definition of campaigns and generation of contact lists to be included in campaigns. The API provides for referrals from existing contacts to new ones to support expansion of contact lists.