The service provides tools for "social CRM" to manage customer addresses and other contact information along with contact history. It tracks sales leads and purchase history to highlight likely buyers, with options to integrate with email newsletter and promotional campaigns. Messaging options emphasize social networks for consistent outreach across communication channels.
API methods support creating, populating, and updating customer contact lists, including email addresses, accounts on Twitter and other social media sites, and other contact information along with sales history and lead tracking. Methods also support creating and managing email and SMS text promotional campaigns, with functions for selecting recipient groups, messaging and display templates, and delivery scheduling.