Inuvo offers solutions that help advertisers drive transactions via clicks, sales or leads through various marketing channels. The Inuvo Platform gives advertisers the ability to create and manage campaigns, and allows web publishers with a way to monetize their advertising inventory. Partners can use the API to customize their implementation of the platform. The PPC API lets Inuvo, through a partnership with Yahoo, to provide a sponsored search xml feed giving publishers the opportunity to make money from site or application searches. Full documentation is not publicly available.