Jirafe provides specialized analytics for customers to gauge the performance of their ecommerce platform. The information collected by Jirafe can be used to help online merchants make informed merchandising and marketing decisions.
The Jirafe API consists of two parts: a tracker and a reporter.
The tracker is used on the front of your store to track visitor events (page view to the order). This is accomplished using Javascript and server side calls. Mostly tracked in Javascript with the exception of orders and cart side operations which are tracked using server side calls.
The reporter is utilized in the admin back of the store. It displays all the statistics contained in the dashboard.
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