The service syndicates data about car models, features, and selling prices from the provider's extensive database. Primarily aimed at automobile dealerships selling to the public, syndicated data may also be useful to consumer-focused applications or websites. The service covers both new and used cars across the full range of makes and models and across North American markets where they are sold. Data are available as a real-time web service or periodic downloads.
API methods support retrieval of data about current-year and used vehicles by year, make, and model with listings for standard and optional equipment. Methods also provide projected car values at levels for suggested dealer price, used car trade-in transations, and private party sales. The API includes access to a VIN decoder to determine a specific car's equipment level based on its manufacturer identification number.