The service documents marketing opportunities as sales leads, then helps salespeople contact potential customers and record interactions. Benefits are increased follow-up with prospective buyers and coordination between marketing/lead generation, sales, and call center activities. The API allows internal planning systems to incorporate these lead tracking functions and adapt them to sales processes.
API methods support adding new sales leads and managing existing leads: updating, selecting, and deleting. Lead opportunities can be grouped and selected by account managers, partner organizations, and partner reps.