The service provides SMS text messaging to integrate mobile communications with other applications, such as marketing and customer service. It claims global coverage to all devices and across many carriers using a SMPP connection. It also provides SMS short codes and long codes to forward traffic sent to alternative, simplified contact numbers.
API methods support sending SMS text messages for global delivery to specified recipient numbers. Methods also handle inbound SMS messages, including short and long codes to reroute messages. The API allows tracking of messages sent and received with reporting at the level of specific numbers and devices.