The service, based in Sweden, provides services for mobile devices including messaging and online payments via all mobile operator networks. It enables both SMS text messaging and MMS multimedia messaging for Swedish recipients, with options for interactive surveys. A mobile publishing service provides display pages for online marketing campaigns and shopping services for e-commerce, with payment processing via credit card.
API methods support sending SMS and MMS messages, both to individual recipients and to subscriber lists, and receiving responses. Methods also support mobile payment for online content and purchases via the shopping service. The API generates statistics logging system traffic and provides detailed reporting capabilities.