The service provides SMS text and voice messaging to mobile phones in North America. It is targeted specifically to the needs of bars, nightclubs, sporting businesses, and event promoters, helping them to reach and communicate with prospective patrons. Available keyword-based campaign tools include text-to-win contests and text-to-join premium affiliate groups.
API methods support generating and sending both text messages and voice messages. Methods allow management of address book entries and recipient groups, specification of message content, and handling of incoming replies and other messaging.