The service provides custom URLs personalized for marketing campaigns and individual users linked to custom landing pages highlighting content important to those users. It is intended to allow highly targeting promotional campaigns with selective message delivery optimized for specific user preferences. The embedded page editor facilitates design and creation of landing pages to display when a user follows a custom URL defined within the system and delivered in marketing communications.
API methods support creation of a marketing campaign reference for an individual user with its own unique URL and linked to a personalized landing page created in the system. Methods also support managing contact lists from which to create personalized promotional URLs and reporting on campaign results such as visits to a URL and similar traffic statistics.