The service provides blast email and promotional campaign messaging with mobile and social networking access. Campaigns can target messages to specified recipient lists, delivering formatted emails with supporting SMS text and social platform messaging and potential for survey responses. Reporting functions help with tracking of message delivery and effectiveness, providing metrics for assessing campaign effectiveness.
API methods support integration of the messaging functionality with other applications, including popular customer relationship management (CRM) and association management systems (AMS). Methods also support access to metric analysis and reporting functions.