PW is the web's leading resource for everything about open APIs and mashups. Learn more: take a tour »
The service provides market definition and segmentation functions to help U.S. political candidates and advocacy groups target communications. By defining groups based on location, demographics, political positions and partisan preferences, even weather and other variables, it predicts receptivity to persuasive messaging and helps to guide promotional campaign decisions. It is also intended to help with commercial promotion by characterizing local markets in ways that guide communication strategies.
API methods support definition of a political profile typical of a location based on political partisanship within a state and congressional district. The five-level scale distinguishes between strong Democrat, Democrat, neutral, Republican, and strong Republican. Methods also support characterizing weather variations for a location to predict their effects on message content and timeliness.
Click the "Track this API" button on any profile page and never miss an API update, new app, or breaking news for that API again.
There are no mashups, developers or code associated with this API yet.
No comments on this API yet...Used it? How was it for you?