API is a real-time advertising platform that helps advertisers make use of their unstructured data. does not target pre-defined audiences, but uses unstructured data to build custom audiences that are refined over time. This give advertisers a more accurate picture of their customers and allows them to target those customers more accurately. also allows advertisers to monitor campaign performance in-depth and to figure out the ROI for specific advertising investments. The RESTful API allows the platform's features and reporting functions to be integrated into other applications.