The service provides marketing and promotion via rewards and communications delivered to customers' mobile devices. By integrating with a retailer's point-of-sale (POS) system, it can recognize customer transactions and provide incentives targeted to the current purchase. This regular, timely contact is intended to encourage customer loyalty and repeat purchases.
API methods support integration of POS and customer relationship management (CRM) systems with the provider's Mobile Membership and Marketing platform. Methods allow recruitment and registration of new members via barcode, NFC sticker, or direct phone number entry. Existing members are recognized the same way, allowing delivery of time-sensitive discounts, rewards, and messaging.