Smart AdServer is an all-inclusive ad server that allows users to program rich media and video campaigns and to deliver ads to mobile sites and applications. Smart AdServer allows users to gather data on their audiences to improve ad targeting. It also monitors metrics such as fill rate, average CPM (cost per thousand views), and sales in real time. Smart AdServer provides their customers with around-the-clock support.
Users can integrate with Smart AdServer via SOAP API. The Smart AdServer website is available in English and a variety of other languages. The API documentation is primarily in French.