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The service converts long URL strings to short, manageable "linklets" that redirect to the original URLs when accessed by users. The linklets are intended to be easy to remember and post to social media and other environments for online interaction, while still retaining functionality to reach web resources with unwieldy identifiers. API methods support submission of a long URL as a URL variable and return the shortened version generated by the service in plain text. Methods also support submission of a URL generated by the service and return the associated long URL to allow redirection to the original web page.