Vufind believes in using profits for the good for humanity. The company offers social analytics services collected from photos, videos, text, likes, shares, and clicks. Because most users connect to social media everyday, Vufind offers Social API, an application that integrates artificial intelligence to e-commerce activities in websites and applications. The site offers various APIs: submit check-in, submit comment or tweet, and submit FB page like. Each API includes description, method, parameters, and response.