In Part 1 of our four-part look at the developer experience and business-to-developer (B2D) marketing strategies, we reviewed the toe-dipping exercise of gauging developer interest in an API and how to use a landing page signup to better define potential developer segments — or personas — who may need access to a business' data assets via an API. In Part 2, we look at how two web services businesses, Unbounce and Wordtracker, have managed a private beta release of their APIs.
||Carnival is a marketing system designed for customer retention. Some of Carnival's features include in-app messaging, advanced audience segmentation, customized insights, integration assistance, and...||Marketing||02.05.2016|
||PortaText is an SMS marketing platform based in Florida. Its features include bulk SMS, integrated notifications, added security, and auto responder. PortaText as a platform can be used as a...||Marketing||02.02.2016|
||The Intellexer API enables developers to embed text mining products in consumer or enterprise applications, or web-services using JSON. Intellexer API includes natural language processing solutions...||Natural Language Processing||01.12.2016|
Google Knowledge Graph Search
||The Google Knowledge Graph Search API is a tool that helps users find entities within the Google Knowledge Graph. Some of the features provided by the Google Knowledge Graph Search API are: get a...||Search||01.08.2016|
||The Twitter Ads API provides developers with programmatic access to advertising accounts. With this Advertising API, partners will be able to integrate their solutions to promote Tweets and Twitter...||Advertising||01.08.2016|