The Latest News On The API Economy
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Google recently announced Shopping Campaign support via the AdWords API. To better understand the new offering, ProgrammableWeb caught up with Eric Tholomé, Google Product Management Director.
Google has announced that the AdWords API now allows users to manage Shopping campaigns. Bitrix24 releases API for its online collaboration platform. Plus, Surety Solutions announces single-point-of-entry API and 8 new APIs.
ProgrammableWeb now tracks over 100 Google APIs. The search giant has always been developer-focused. By mid-2006, way early in the API timeline, Google already had 10 APIs. We'll look at where they are now and reflect on how amazing it is that eight of those 10 are still around. And there's an irony to the two that are no longer available.
API Management for Healthcare. Enhanced Campaigns features ad Group mobile bid adjustments in Adwords API. Plus: an API for We the People, 12 APIs every programmer should know about, and 21 new APIs.
Today in APIs: Lambda Labs Provides an Open Source Face.com Replacement, Google Announces AdWords API Downtime, Facebook Spotlights Tripl, and 11 New APIs
Lambda Labs provides a much needed replacement to the Face.com Facial Recognition API. Google announced API downtime that goes beyond the immediate future. Facebook spotlights Tripl. Plus: An app expands collaboration tools in LinkedIn Groups, a Cool interactive map mashup of US Presidential Election and 11 New APIs.
Facebook added subscriber data to its Facebook Graph APIand the Google AdWords API updated its SOAP validation. Wait, people still use SOAP? Plus, two sides to API frustration, a mobile app contest, HTTP API evolvability and six new APIs.
One of Google's oldest APIs--and the one most closely aligned with how the company makes money--will disable old versions of the Google AdWords API at the end of February. If you're using an app to enable keyword buys, or are using the API directly yourself, you'll want to make sure you're using v201109.
Until recently, only a handful of vendors have had access to the Facebook Ads API—a few major tool developers and some folks willing to make a $5M deposit with Facebook. We've been running Facebook ads and building apps for the last 4 years. The breakdown on the Facebook Ads API: It’s not exactly as robust as the Google AdWords API, but that creates an opportunity to build what Facebook has missed, or game the system, depending on whether you’re white or black hat.
It's not often we see an API "go on sale". But that's what Google is doing with their announced a Google AdWords API. They have a new version update but along with it, they have "holiday season API sale pricing". The details of the holiday sale are spelled out in the October 20 AdWords API blog post "Happy Holidays! Enjoy more API units":