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How Ad & PR Agencies Are Getting On Board with APIs

This year has seen an increasing number of creative agencies incorporating APIs into the way they work. Sure, PR and digital creatives are using APIs in their monitoring and analytics to measure reach and impact of their efforts, but increasingly, they are using APIs to funnel realtime data into the very fabric of their campaigns and to ramp up audience engagement around a brand's story. ProgrammableWeb spoke with Arvid Dyfverman from the award-winning Swedish PR agency, Deportivo, about how APIs are at the very center of their creative campaigns.

API Spotlight: TaxCloud, Stupeflix and You-Tracker APIs

Of the many APIs we published this week, seven were highlighted on the blog by our team of writers. In this post, we’ll shine a spotlight on those seven, which included the TaxCloud.js API.  Put simply, TaxCloud automates sales tax returns for small businesses. Through the use of the API, developers receive the functionality with zero impact on their existing cart system and no new data elements. None of these data elements are ever stored to respect customer privacy. Currently TaxCloud works with 29 states accurately calculating the tax through origin, destination, and class of goods.