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Jinni, television and movie taste engine, has expanded its API to include a feature that discovers movies and shows that more than one viewer will enjoy: Watch Together. The Watch Together feature expands the discovery engine API to include social functionality (e.g. makes recommendations based on the tastes of multiple, disparate tastes). Based on multiple profiles of a group that would like to watch a show together, Watch Together makes a recommendation.
Semantic searching can retrieve results that surprise you, hopefully in a good way. So it seems like the natural means for discovery when you dont know what you want to find. Services like Jinni, a semantic discovery engine for movies and TV shows, is the perfect example.