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ChowNow originally changed ordering takeout by allowing customers to place an order directly from a restaurant's Facebook page. Recently, ChowNow has launched the ChowNow API which takes ordering to another level. The API allows developers to deliver the same functionality of the Facebook application with any application a developer desires. For instance, customers can now browse a restaurant's menu from the particular restaurant's webpage, place an order, the payment method is processed, and the restaurant's bank account is credited without leaving the restaurant's webpage.