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Does your company have an API and do you want to reach a wider audience? Transforming your product into a platform by building an app ecosystem could be the way to go. This article takes a look at the reasons why you should build an app ecosystem and how to integrate it with your API.
Predictions for the Internet of Things put 40 percent of its value on its interoperability. This intereoperability rests on the power of APIs and could make or break the IoT. This article looks at how to prepare to deal with the questions of practicality, interoperability and privacy and security.
Today's developers have a vast array of databases and APIs upon which to build their products. Developing a data extraction framework for integrating the various data sources that can survive changes over time is a challenge however. This article looks at best practices for such integrations.
Software users in the consumer market have come to expect what is referred to as the “consumer-grade user experience.” It usually goes something like this: a consumer downloads an app from an app store and if it doesn’t meet their needs, they delete it and move on to the next one.
The recent experience of mapmaker RouteBuilder highlights one of the key issues that needs to be addressed when consuming APIs: how to manage the risk associated with an API becoming unavailable? Businesses consuming open APIs in their products need to take these risk management actions.
Pushed by Google’s Android Wear in late-2014 and Apple’s first wearable, the Apple Watch, we are starting to see the area of smart wearables expanding--to everything from bio-measurable shirts to virtual reality headsets to pet-ware and more. It looks to be a whole new wearable world in 2016.
Apple has had a busy 2015: It has not only evolved its existing SDKs, but added new SDKs to support newer platforms. This includes, notably, the Apple Watch update. Apple has also introduced innovative SDKs that have enabled the addition of functionality to everything from Search APIs to 3D Touch.
Retiring an API is often an unacknowledged part of the API lifecycle. But how an API is deprecated (‘sunsetting an API’), is part of an API’s product life that can have a fundamental impact on future developer relationships and even the overall trustworthiness of a business’ reputation.
There are many tools available for auto-generating APIs. In fact, tools for automating the processes around APIs are popping up all over and being put to use by an increasing number of developers and organizations. But there are times when only an "artisanal" approach will be effective.
For many years, the go-to infrastructure for Web-driven applications has been the LAMP stack. Now, there’s a another stack that’s widely considered as an alternative to LAMP; the MEAN stack. This article gives you an overview of both Web platforms including the advantages of the MEAN stack.
Business-to-developer marketing, or B2D, is less familiar than B2C or B2B marketing but just as--if not more--important for API providers. This article outlines some of the challenges faced when engaging with developers, as well as advice for how to go where the developers are.
Casting a wide net is not the best strategy when it comes to marketing to developers. Segmentation answers a very important question: Whom do I need to target in order to make my product successful? In this article we recommend how to focus on the right developers to achieve your goals.
Once a developer marketing program is in place, your work is not done. To ensure continued success, you need to create metrics to gauge whether your plan is working and how well it is working. This article looks at how to measure the right things and how to make effective use of your data.
Perhaps the most important step along the developer marketing continuum is onboarding. This article recommends how to take control of the onboarding process by minimizing the hurdles, obstacles and frictions that could prevent developers from deciding to move forward with your product.
There are a lot of industry events vying for your time. You want to attend events that will provide the greatest ROI. This article provides recommendations to review when considering which events to participate in, as well as some suggestions for making the most of your event presence.
A truly effective developer marketer knows who the decision makers are and how (and why) they make their decisions. This article provides a step-by-step guide to determining who the development decision makers are and how to match your messaging with their current and future needs.
As more apps rely on more public Web APIs to evolve their functionality, the resulting complexity can produce unwanted side effects. With its one-SDK-to-rule-them all approach, CloudRail has the potential to overcome API and SDK sprawl. But its flawed execution will likely stifle market acceptance.
The API economy continues to grow but one impediment to this growth is the friction involved when trying to pay for API access. Smoothing this friction may require a change in the handling of API monetization, something the open-source API Network looks to solve through the use of cryptocurrency.
Marketing has changed in the digital world and APIs play a central role. We have more devices and channels than ever to connect with people and APIs are the way to connect those devices. This article, based on an APIcon talk, looks at what Digital Marketing is and how APIs help drive brand success.
The advent of WebRTC has made the ability to use a URL as a way for anyone to contact you a reality. WebRTC is the technology that allows your browser or a mobile device to operate as a phone. All that’s needed is a “click-to-call” link or button on a Web page to initiate a connection with a URL.