The latest news on the API economy
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Snapchat, which recently surpassed Twitter in daily usage, has unveiled an API that allows advertisers to purchase Snapchat ads programmatically and at scale. Part of a broader launch of new ad offerings, Snapchat's Ads API could help the company grow its ad revenue and pave the way for an IPO.
Today Smaato, a global advertising platform for mobile publishers and app developers, announced an enhancement to its SPX publisher platform. Mobile publishers and app developers using Smaato to monetize their apps and mobile websites can access the platform through an easy-to-use API.
In response to developer feedback, Twitter will soon add semantic versioning to its Ads API so that developers can more easily deal with new and deprecated features. Additionally, Twitter is increasing the time it supports deprecated versions of the Ads API from 30 to 90 days.
A new API from Facebook will deliver recommendations to advertisers. The feedback should help advertisers create more successful campaigns. Facebook is offering insights on what works and what doesn't to help advertisers navigate the ins and outs of advertising on Facebook.
AdWords Scripts gives developers a powerful tool for automating the management and reporting of AdWords campaigns from an embedded IDE within the AdWords UI. This tutorial teaches followers how to build an API wrapper for making calls to an external API, in this case, the HuffPost Pollster API.
Daily API RoundUp: SemaMediaData, Kloudless, StarCraft2, Enchant, FeedSyndicate, Todoist, Ring Central
We've added seven APIs to the ProgrammableWeb directory in categories such as Advertising, Games, Customer Service, and Stocks, among others. Also added to the directory were SDKs for Todoist and Ring Central. Here, we summarize the new additions and how they can assist developers.
A number of ad tech sources reported that Snapchat has engaged select ad partners for an advertising API development. Snapchat declined to comment, but many have anticipated an advertising API from Snapchat. While an ad API makes sense, Snapchat has an unfortunate history with API vulnerabilities.
We've added six APIs to the ProgrammableWeb directory today in categories such as Testing, Telephony, and Advertising. Included in the additions is an API that provides account-specific pricing for Twilio's voice and phone number services. Here's a rundown of the latest additions.
Six APIs have been added to the ProgrammableWeb directory in categories such as Social, Advertising, Science, and eCommerce. Here, we summarize the new additions.
Facebook believes opening up a reference app for its Marketing API will kick-start developers' efforts when it comes to creating effective marketing.
Instagram has opened the Instagram Ads API to a select group of marketing partners. The API allows businesses to publish digital ads on the Instagram photo-sharing network.
We've added 6 APIs to the directory today in categories such as CRM, Advertising, and Translation. Also new are source code samples for Google Custom Search API and Yelp APIs.
LeadSift has announced the official launch of the LeadSift Consumer Insights API which provides actionable business insights from social media audiences’ data.
We've added 6 APIs and several clients to the ProgrammableWeb directory in Shipping, Advertising, Media, and Metadata categories, among others. Here are some highlights.
Six APIs have been added to the ProgrammableWeb library, including offerings from Meerkat, the live streaming service, and Stream by Dextro, for visualizing data from Periscope.
Developers will be able to point mobile shoppers directly to product purchasing pages, rather than generic landing pages, when they install new apps.
Pinterest has announced the launch of the Marketing Developer Partners (MDP) program, which provides two new APIs: an Ads API (beta) and a Content Publishing API.
BlackBerry plans to shut down the BlackBerry Advertising Service and associated APIs in June. Developers need to strip API calls from their apps.