The latest news on the API economy
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VigLink is an ecommerce tech company helping monetize links and referrals from a publisher’s websites, social media platforms and mobile apps. VigLink’s API products are helping the company appeal to a wider audience of tech-savvy ecommerce businesses who are looking to integrate VigLink’s services directly into their online shopfronts and blogs.
Commission Factory, an Affiliate Marketing Network based in Australia that currently focuses on the Australian market, has announced the launch of a brand new, comprehensive API that allows developers to create third-party applications that include Commission Factory platform functionality.
InviteBox, social referral program, allows merchants, bloggers, developers (and anybody else with a web presence) to refer friends and customers to recommended products. Users can take advantage of pre-determined referral offers (e.g. coupons, promo codes, free products, cash incentives, etc.) or create custom incentive programs. InviteBox offers all the needed moving parts from creating the referral program to implementation, and the analytics to measure success. Users can simply insert a widget into a website or utilize the Reward Callback API.
Prosperent (quickly growing ad network) and CloudFlare (content delivery network focused on low touch app launches) have announced a partnership aimed at quickly monetizing websites without complicated development work. The partnership is simple, seems obvious, and should intrigue developers across many markets. Most importantly, the partnership should create new ways for anybody/any company with an online presence to make money. Check out the PW profiles for the Prosperent API and the CloudFlare API.
Google has just launched a beta of the Affiliate Network Links API which allows publishers to look up link/banner data and create publisher-specific links in real time.
Prosperent has released "the performance advertising industry's first and only celebrity product API." The celebrity product API will allow content creators and developers to include products associated with celebrities into advertising campaigns. According to Propserent's CEO, Brian Lovett, "hundreds of hours" are currently spent researching celebrity-product affiliations.
In April of 2012, Referly launched and created Customer Acquisition as a Service. Now, Referly takes its customer acquisition abilities to the developer world with the announcement of the Referly API.
Our API directory now includes 39 affiliate APIs. The newest is the Omnistar API. The most popular, in terms of mashups, is the Best Buy BBYOpen Products API. We list 8 Best Buy BBYOpen Products mashups. Below you'll find some more stats from the directory, including the entire list of affiliate APIs.
Lately we're seeing a lot more talk about API monetization. Last week we covered TweetPhoto's efforts at encouraging developers to use the TweetPhoto API through a transactional payment model (one penny or so for each photo uploaded via the API). Last month we covered Bandsintown, which provides affiliate earnings via use of its Bandsintown API. And more recently Touchnote announced an affiliate payment model (with a whopping 30% royalty) for developers working with its image API.