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Persona launches app to help followers focus on different identities. Jawbone seeks funds, launches API to open platform as Apple starts its own foray into health tracking.
Adidas may be preparing to open its miCoach platform to developers, enabling them to build apps that help miCoach users apply training and fitness data in new, interesting ways.
Exist, an app that tracks lifestyle data, provides an API that allows users to create new things with their personal information.
Affectiva launches API to read emotional reactions to advertising. Particle Clicker game wins CERN hackathon, aims to turn people on to physics.