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Oreo is Using APIs to Improve Digital Marketing

It's not often that Oreos and APIs are mentioned in the same article, let alone the same sentence. However, Oreo is using digital technology in innovative and groundbreaking ways to market the Oreo brand and build a huge and growing fan base. Oreo is using digital technology, fueled by APIs.

Google Updates Play Services APIs

Google has begun distributing a new release of Google Play Services to all Android devices, and along with it made a new SDK available to developers with a handful of new APIs. The main additions include a Google Analytics API, Tag Manager, Address API, Google Drive API, and updated support for Google Play Games. Google Play Services 4.3 is being pushed to hardware already running Android 2.3 Gingerbread and up. This encompasses the bulk of smartphones and tablets in use today.

WS-REST to Host 5th Edition of International API Workshop has announced that it will host the fifth edition of the International Workshop on Web APIs and RESTful Design at the 23rd International World Wide Web Conference this April in Seoul, South Korea. The first workshop was held in 2010. As APIs have continued to drive innovation in the connected world, the workshop has continued to refine its scope of study, broaden its expectations and increase interest. As the organizers begin to develop this years agenda, PW caught up with Carlos Pedrinaci, a research fellow at The Open University, UK, and one of the event organizers.