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Oreo is Using APIs to Improve Digital Marketing

It's not often that Oreos and APIs are mentioned in the same article, let alone the same sentence. However, Oreo is using digital technology in innovative and groundbreaking ways to market the Oreo brand and build a huge and growing fan base. Oreo is using digital technology, fueled by APIs.

Google Updates Play Services APIs

Google has begun distributing a new release of Google Play Services to all Android devices, and along with it made a new SDK available to developers with a handful of new APIs. The main additions include a Google Analytics API, Tag Manager, Address API, Google Drive API, and updated support for Google Play Games. Google Play Services 4.3 is being pushed to hardware already running Android 2.3 Gingerbread and up. This encompasses the bulk of smartphones and tablets in use today.