The Latest News On The API Economy

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New YouMail API Combats Unwanted Robocalls

YouMail launched its Spam Risk API. YouMail uses algorithms to analyze a database of hundreds of millions of phone numbers to determine the likelihood a particular phone number is spam. Historical call patterns and crowdsourced data are combined to determine an OK, caution, or danger designation.

Gnip's Audience API Moves out of Beta

Gnip's Audience API promises to let brands and marketers glean real-time, in-the-moment data about audiences that convalesce around topics, events, or other users. The idea is to give companies as much information as possible about those with whom they might want to engage.

Snapchat Unveils Ads API

Snapchat, which recently surpassed Twitter in daily usage, has unveiled an API that allows advertisers to purchase Snapchat ads programmatically and at scale. Part of a broader launch of new ad offerings, Snapchat's Ads API could help the company grow its ad revenue and pave the way for an IPO.