The Latest News On The API Economy

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Gnip's Audience API Moves out of Beta

Gnip's Audience API promises to let brands and marketers glean real-time, in-the-moment data about audiences that convalesce around topics, events, or other users. The idea is to give companies as much information as possible about those with whom they might want to engage.

Google Updates Gmail API to Replace Email Settings API

Google has released an updated Gmail API that functionally replaces the Email Settings API. The Gmail API includes a number of new endpoints that enable features previously unavailable through any Google API. Developers have access to filters, auto-replies, send-as aliases, and more.

Snapchat Unveils Ads API

Snapchat, which recently surpassed Twitter in daily usage, has unveiled an API that allows advertisers to purchase Snapchat ads programmatically and at scale. Part of a broader launch of new ad offerings, Snapchat's Ads API could help the company grow its ad revenue and pave the way for an IPO.