The Latest News On The API Economy
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Gnip's Audience API promises to let brands and marketers glean real-time, in-the-moment data about audiences that convalesce around topics, events, or other users. The idea is to give companies as much information as possible about those with whom they might want to engage.
Google has released an updated Gmail API that functionally replaces the Email Settings API. The Gmail API includes a number of new endpoints that enable features previously unavailable through any Google API. Developers have access to filters, auto-replies, send-as aliases, and more.
SendGrid announced its latest endpoint for its Web API: v3/mail/send. The endpoint rounds out the v3 release that began last year. With the new send endpoint, SendGrid has realized its goal of complete API management via API. All of the v2 functionality remains available with additional features.
We've added twelve APIs to the ProgrammableWeb directory in categories such as Management, Surveys, Accounting, and Marketing, among others. One highlight today is the Google Consumer Surveys API allows users to create surveys with Web and mobile apps. Here's a rundown of the latest additions.
Daily API RoundUp: PortaText, Carnival, Joysticket, Virgil Security, plus Shippo, Preact, Algorithmia, Slack SDKs
Four APIs have been added to the ProgrammableWeb directory in multiple categories including Marketing, Rewards and Messaging. Also new to the directory are SDKs for integrating Shippo shipping platform, and algorithm knowledge community Algorithmia. Here's a rundown of the latest additions.
SendGrid announced they are sunsetting two of their API endpoints this month. In an email sent to their API consumers, Sendgrid stated that all API calls must now use a new base URL. They also directed developers to reference SendGrid’s API documentation or contact them through their attached email.
AdWords Scripts gives developers a powerful tool for automating the management and reporting of AdWords campaigns from an embedded IDE within the AdWords UI. This tutorial teaches followers how to build an API wrapper for making calls to an external API, in this case, the HuffPost Pollster API.
Do you know if your emails reach your users' inbox? You may see clicks and opens, but were all your emails seen? SparkPost offers this certainty to developers for free or low cost. SparkPost sends 25% of the world's legitimate emails. They make solving email delivery as easy as making an API call.
Nine APIs have been added to the ProgrammableWeb directory in categories such as Recognition, Software-as-a-Service, Fonts, and Travel. Included today is an API for Webconverger, for Web kiosk accessibility. Here, we summarize the new additions and how they can assist developers.
Business-to-developer marketing, or B2D, is less familiar than B2C or B2B marketing but just as--if not more--important for API providers. This article outlines some of the challenges faced when engaging with developers, as well as advice for how to go where the developers are.
Casting a wide net is not the best strategy when it comes to marketing to developers. Segmentation answers a very important question: Whom do I need to target in order to make my product successful? In this article we recommend how to focus on the right developers to achieve your goals.
Marketing has changed in the digital world and APIs play a central role. We have more devices and channels than ever to connect with people and APIs are the way to connect those devices. This article, based on an APIcon talk, looks at what Digital Marketing is and how APIs help drive brand success.
Long a proven revenue channel for content publishers that have good visitor traffic, affiliate programs have always been subject to content growing stale. APIs allow merchants to supply real-time data to publishers and this article looks at how APIs are serving affiliate marketing programs today.
Twitter has unveiled a new API suite that brands can use to gain insight into the performance of their content and the audiences they target.
See how Kocomojo enabled marketers with the Google Maps API and beacons to create geo-targeted and hyper-local boundaries that trigger campaigns on customer smartphones.
Five APIs have been added to the directory recently in categories such as Internet of Things and Email. Here, we summarize the new additions and how they can assist developers.
Use this quickstart tutorial from Google Developers to build a simple iOS application that makes requests to Gmail’s API, which provides fine-grained access to Gmail features.
This tutorial describes how to use the Pipl Search API to enrich data about your newsletter subscribers. This example uses Python although Java, C#, PHP and Ruby are supported.
Canto released the 10th version of its digital asset management product, Cumulus X. The release includes a revamped API that streamlines third-party integration.