The Latest News On The API Economy

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Gnip's Audience API Moves out of Beta

Gnip's Audience API promises to let brands and marketers glean real-time, in-the-moment data about audiences that convalesce around topics, events, or other users. The idea is to give companies as much information as possible about those with whom they might want to engage.

Apple Embraces Extensions in macOS, iOS 10

At this year’s Apple World Wide Developers Conference, one of the underlying themes Apple introduced was the concept of extensions. The goal being to blur the boundaries between apps on the platform, through widgets, but more notably, allowing developers access to many of Apple’s applications.

Snapchat Unveils Ads API

Snapchat, which recently surpassed Twitter in daily usage, has unveiled an API that allows advertisers to purchase Snapchat ads programmatically and at scale. Part of a broader launch of new ad offerings, Snapchat's Ads API could help the company grow its ad revenue and pave the way for an IPO.

Google Expands Android Pay APIs

Google recently improved its collection Android Pay APIs in a bid to boost adoption. Importantly, the APIs are now easier than ever to integrate into web sites and apps. Google says a few lines of code can add Android Pay as an option during checkout, giving consumers another avenue for paying.

Twitter Tweaks 140 Character Calculation

Twitter has announced major changes that will alter the way the company calculates 140 characters. Certain attachments, URLs, and handles will no longer count towards the character limit. Changes will allow users to use more words, and developers must prepare for the upcoming changes.