The Latest News On The API Economy

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Gnip's Audience API Moves out of Beta

Gnip's Audience API promises to let brands and marketers glean real-time, in-the-moment data about audiences that convalesce around topics, events, or other users. The idea is to give companies as much information as possible about those with whom they might want to engage.

Snapchat Unveils Ads API

Snapchat, which recently surpassed Twitter in daily usage, has unveiled an API that allows advertisers to purchase Snapchat ads programmatically and at scale. Part of a broader launch of new ad offerings, Snapchat's Ads API could help the company grow its ad revenue and pave the way for an IPO.

Twitter Tweaks 140 Character Calculation

Twitter has announced major changes that will alter the way the company calculates 140 characters. Certain attachments, URLs, and handles will no longer count towards the character limit. Changes will allow users to use more words, and developers must prepare for the upcoming changes.

Square Aims for Stripe with E-Commerce API

Square is moving beyond the retail terminal thanks to a handful of new APIs meant to help companies accept payments in more places. The E-Commerce API and Register API target retailers large and small with a simple set of tools that integrate fully with Square's payment processing platform.