The Latest News On The API Economy
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Webhooks offer a far more efficient way to monitor changes to an endpoint than traditional polling. In this recent article on InfoWorld, Mark Geene discusses the technology and highlights three commercial implementations that put it to good use to improve the customer experience.
To provide more options in searching for relevant contacts, Microsoft has decided to transition WorkingWith API users to its new People API. The People API not only provides more robust metadata than the WorkingWith API, the People API includes greater browse/search functionality and ranking system.
Earlier this year, Google requested map data from the Korean government. In response, Korean tech companies Naver and Kakao have increased free limits to their respective maps APIs beyond what Google offers. The government is expected to respond next month but the competition has already started.
Google has introduced a Web Share API developers can use to enable sharing capabilities on sites. The API allows users to control how and where data is shared by enabling websites to call on the host platform’s native sharing capabilities. The API can only be used on websites with a secure origin.
Snapchat recently announced an update to its advertising platform which includes the availability of a new Ads API. The API is a set of tools for allowing important business partners access to real-time bidding on advertising time, and a set of tools to develop the content that will stream.
Microsoft has expanded its business application platform, Flow, to support Custom APIs and three new apps. Microsoft made the announcements at its Ignite 2016 event. As Microsoft continues to build its business application platform, more supported apps and more API connectivity will be essential.
Facebook launched v2.8 of its Graph API. Highlights include Custom Open Graph and the Marketing API updates. Facebook will deliver more Common Open Graph action types to relieve developers from having to create custom graph actions and objects. Marketing API updates give advertisers more control.
A few months after releasing the Google My Business API v3.0, Google has released v3.1. The release includes many new features including push notifications for new listings and reviews, easier navigation to Google Maps, and more. Additionally, Google mentioned a number of new features soon to come.
Yelp continued its barrage of developer news today. The company's latest announcements include a completely redone developer program and the Yelp Fusion API that will replace Yelp's existing API over time. New API features include more pictures, content caching, autocomplete and more.
CrowdRiff has announced API access to its Visual Influence platform. API access to CrowdRiff features allow users to deliver user-generated photos and associated features to marketing products and campaigns. Features include social media search, calls to action, photo acquisition, and more.
In Microsoft's journey to make Office an open developer platform, the company has taken the next step by making the Excel REST API generally available. Now developers can integrate the business productivity tool with third party services like accounting software, emails, surveys, etc.
After continued requests for access to more Yelp data, and additional API functionality, Yelp has launched a developer preview of a brand new API. The Yelp API was rebuilt from the ground up. Yelp envisions the new features, data, and architecture will simplify the developer experience.
As the use of APIs in business continues to grow, MuleSoft founder Ross Mason encourages organisations to shift away from traditional thinking on IT. He encourages a new, two-speed operational model, as used by GE, to deliver flexible digital services while maintaining traditional business units.
Facebook this week introduced two major sets of developer tools for interacting with its various services. The company released a new software development kit for Apple's Swift programming language, and added lots of new features to its Graph API 2.7. Both toolsets are available in preview form.
Gnip's Audience API promises to let brands and marketers glean real-time, in-the-moment data about audiences that convalesce around topics, events, or other users. The idea is to give companies as much information as possible about those with whom they might want to engage.
BetterWorks announced an API that connects data points from across an enterprise into a single report, dashboard, or method. The API enables companies to gather the data necessary to create and measure company goals. BetterWorks aims to "combine the power of goals and the value of people".
Snapchat, which recently surpassed Twitter in daily usage, has unveiled an API that allows advertisers to purchase Snapchat ads programmatically and at scale. Part of a broader launch of new ad offerings, Snapchat's Ads API could help the company grow its ad revenue and pave the way for an IPO.
After originally launching v4 of the Facebook SDK in 2015, Facebook has now announced the end of support date for v3. Starting June 1, 2017, Facebook will no longer support v3. Older versions will continue to operate; however, developers will lose support and access to new features.
Facebook has launched a new Continuous Live Video API that enables developers to broadcast long and persistent streaming video to the world's largest social network. Previously, Facebook Live streams were limited to 90 minutes, but thanks to the new API, third parties can broadcast longer events.
Twitter has announced major changes that will alter the way the company calculates 140 characters. Certain attachments, URLs, and handles will no longer count towards the character limit. Changes will allow users to use more words, and developers must prepare for the upcoming changes.