The latest news on the API economy
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A look at the new U.S. General Servisces Administration's Digital Registry API which compiles all 6,000+ social media accounts managed by U.S. Government agencies, and a look at six ways external developers can make use of the API to build innovative products and create new analytics services.1
AdWords Scripts gives developers a powerful tool for automating the management and reporting of AdWords campaigns from an embedded IDE within the AdWords UI. This tutorial teaches followers how to build an API wrapper for making calls to an external API, in this case, the HuffPost Pollster API.
Google has long fielded complaints of sign-in requirements associated with Google Play Games. The Google+ requirement and multiple sign-ins required for multiple games has been a hotbed of frustration. Google announced the end of both requirements as part of a Google Play Games API model change.
Recent updates to Google’s Search Console API provide the opportunity to leverage fine-grained detail about your search query data using the power of Excel and Pivot Tables. This tutorial by Chris Liversidge guides followers through extracting and analysing data to drive marketing decisions.
A brand new iOS messaging/social app called Peach has rocketed in popularity since launching last Friday. A developer has reverse engineered the Peach API and created clients for Swift and Mac. The clients have been posted on GitHub for developers interested in using the undocumented Peach API.
A number of ad tech sources reported that Snapchat has engaged select ad partners for an advertising API development. Snapchat declined to comment, but many have anticipated an advertising API from Snapchat. While an ad API makes sense, Snapchat has an unfortunate history with API vulnerabilities.
Business-to-developer marketing, or B2D, is less familiar than B2C or B2B marketing but just as--if not more--important for API providers. This article outlines some of the challenges faced when engaging with developers, as well as advice for how to go where the developers are.
Casting a wide net is not the best strategy when it comes to marketing to developers. Segmentation answers a very important question: Whom do I need to target in order to make my product successful? In this article we recommend how to focus on the right developers to achieve your goals.
Marketing has changed in the digital world and APIs play a central role. We have more devices and channels than ever to connect with people and APIs are the way to connect those devices. This article, based on an APIcon talk, looks at what Digital Marketing is and how APIs help drive brand success.
Long a proven revenue channel for content publishers that have good visitor traffic, affiliate programs have always been subject to content growing stale. APIs allow merchants to supply real-time data to publishers and this article looks at how APIs are serving affiliate marketing programs today.
IBM Insight Cloud Services constitutes a new data analytics service that offers API access to internal business data in conjunction with Twitter and Weather Channel content.
Twitter has unveiled a new API suite that brands can use to gain insight into the performance of their content and the audiences they target.
Twitter announced a new storytelling API tool: Collections API. The API greatly reduces the effort needed to string together a series of Tweets to tell a story.
Jack Dorsey took to the Twitter Flight 2015 mobile developer conference stage to kick-off the annual event with a massive apology to the developer community. Over the years, Twitter has alienated their developer community. Dorsey's promise will now need to be backed by action.
343 Industries plans to support a public stats API for developers, which will let anyone create new web sites, apps, and communities around Halo 5.
Facebook announced new tools that broadcasters can use to better interact with a TV audience. The API-driven tools provide new points of engagement, decision, and display.
Facebook will deprecate v2.3 of its Marketing API tomorrow. While v2.4 delivers powerful new features, a number of APIs and features will deprecate tomorrow.
This how-to details what a Python developer needs to know to create an application that integrates with and consumes the Facebook Graph API.