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Muvi is a social movie platform where users can access information on movies and celebrities, watch actual trailers and even interact with other users who may have similar movie interests. In addition, users can 'like' a video, see it's popularity, win points and badges and become a fan of a celebrity, engaging with them via tweets. The application supports four languages and provides information on over 100,000 movies and 1 million celebrities from both Hollywood and Bollywood.
Prosperent has released "the performance advertising industry's first and only celebrity product API." The celebrity product API will allow content creators and developers to include products associated with celebrities into advertising campaigns. According to Propserent's CEO, Brian Lovett, "hundreds of hours" are currently spent researching celebrity-product affiliations.