ProgrammableWeb tracks the latest API news to keep you on top of the API economy
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Autodialing solution provider Call Logic announced a new API release that integrates with CRM/AMS and marketing automation tools. The API offers white-label functionality.
Today, Google announced a number of new tools for game developers at its annual Dev Day event at the Game Developers Conference (GDC) in San Francisco.
Businesses now have greater access to the results of targeted consumer research, thanks to Survata’s new consumer feedback API.
Tech marketing company Viant has launched an Advertising Cloud that gives advertisers access to a suite of advertising applications.
Omnichannel personalization provider RichRelevance has unveiled a suite of APIs that enable retailers to integrate personalization into any of their applications.
VerticalResponse has launched an API and developer program that provides developers access to its Email marketing platform.
Cloud Elements is an API aggregation service aimed at helping developers use a single API abstraction layer to integrate with multiple SaaS products at once.
Mobio releases SailMail, a flagship consumer of the Strutta Promotions API made to integrate with MailChimp email marketing services.
Denise Persson, a marketing expert for Apigee, explains why it is crucial for CMOs to consider involving APIs in ther business's marketing portfolio.
Apple's highly restricted iAd advertising program has long been a tiny business thanks to those restrictions, but now it has released an API.
Outbrain has launched the new Amplify API which allows approved partners programmatic access to the Outbrain content discovery platform.
Merchants can now use the Loyalty Program API to embed a per-purchase award system to incentivize brand loyalty.