The latest news on the API economy
Searching: No Search Term , Filtered By Category: "Marketing", Category: "Advertising"
We've added twelve APIs to the ProgrammableWeb directory in categories such as Management, Surveys, Accounting, and Marketing, among others. One highlight today is the Google Consumer Surveys API allows users to create surveys with Web and mobile apps. Here's a rundown of the latest additions.
In response to developer feedback, Twitter will soon add semantic versioning to its Ads API so that developers can more easily deal with new and deprecated features. Additionally, Twitter is increasing the time it supports deprecated versions of the Ads API from 30 to 90 days.
A new API from Facebook will deliver recommendations to advertisers. The feedback should help advertisers create more successful campaigns. Facebook is offering insights on what works and what doesn't to help advertisers navigate the ins and outs of advertising on Facebook.
Daily API RoundUp: PortaText, Carnival, Joysticket, Virgil Security, plus Shippo, Preact, Algorithmia, Slack SDKs
Four APIs have been added to the ProgrammableWeb directory in multiple categories including Marketing, Rewards and Messaging. Also new to the directory are SDKs for integrating Shippo shipping platform, and algorithm knowledge community Algorithmia. Here's a rundown of the latest additions.
AdWords Scripts gives developers a powerful tool for automating the management and reporting of AdWords campaigns from an embedded IDE within the AdWords UI. This tutorial teaches followers how to build an API wrapper for making calls to an external API, in this case, the HuffPost Pollster API.
Daily API RoundUp: SemaMediaData, Kloudless, StarCraft2, Enchant, FeedSyndicate, Todoist, Ring Central
We've added seven APIs to the ProgrammableWeb directory in categories such as Advertising, Games, Customer Service, and Stocks, among others. Also added to the directory were SDKs for Todoist and Ring Central. Here, we summarize the new additions and how they can assist developers.
A number of ad tech sources reported that Snapchat has engaged select ad partners for an advertising API development. Snapchat declined to comment, but many have anticipated an advertising API from Snapchat. While an ad API makes sense, Snapchat has an unfortunate history with API vulnerabilities.
Business-to-developer marketing, or B2D, is less familiar than B2C or B2B marketing but just as--if not more--important for API providers. This article outlines some of the challenges faced when engaging with developers, as well as advice for how to go where the developers are.
Casting a wide net is not the best strategy when it comes to marketing to developers. Segmentation answers a very important question: Whom do I need to target in order to make my product successful? In this article we recommend how to focus on the right developers to achieve your goals.
Marketing has changed in the digital world and APIs play a central role. We have more devices and channels than ever to connect with people and APIs are the way to connect those devices. This article, based on an APIcon talk, looks at what Digital Marketing is and how APIs help drive brand success.
We've added six APIs to the ProgrammableWeb directory today in categories such as Testing, Telephony, and Advertising. Included in the additions is an API that provides account-specific pricing for Twilio's voice and phone number services. Here's a rundown of the latest additions.
Long a proven revenue channel for content publishers that have good visitor traffic, affiliate programs have always been subject to content growing stale. APIs allow merchants to supply real-time data to publishers and this article looks at how APIs are serving affiliate marketing programs today.
Twitter has unveiled a new API suite that brands can use to gain insight into the performance of their content and the audiences they target.
Six APIs have been added to the ProgrammableWeb directory in categories such as Social, Advertising, Science, and eCommerce. Here, we summarize the new additions.
See how Kocomojo enabled marketers with the Google Maps API and beacons to create geo-targeted and hyper-local boundaries that trigger campaigns on customer smartphones.
Facebook believes opening up a reference app for its Marketing API will kick-start developers' efforts when it comes to creating effective marketing.
Canto released the 10th version of its digital asset management product, Cumulus X. The release includes a revamped API that streamlines third-party integration.
We've added 15 APIs to the ProgrammableWeb directory today in Recognition, Sports, and Marketing categories, among others. Also added: client libraries for Buddycloud.
Instagram has opened the Instagram Ads API to a select group of marketing partners. The API allows businesses to publish digital ads on the Instagram photo-sharing network.