ProgrammableWeb tracks the latest API news to keep you on top of the API economy
Searching: No Search Term , Filtered By Category: "Marketing", Category: "Advertising"
Cloud Elements is an API aggregation service aimed at helping developers use a single API abstraction layer to integrate with multiple SaaS products at once.
Mobio releases SailMail, a flagship consumer of the Strutta Promotions API made to integrate with MailChimp email marketing services.
Denise Persson, a marketing expert for Apigee, explains why it is crucial for CMOs to consider involving APIs in ther business's marketing portfolio.
Apple's highly restricted iAd advertising program has long been a tiny business thanks to those restrictions, but now it has released an API.